Digital Asset Management in the pharmaceutical industry
The pharmaceutical sector is one of the industries where the use of digital asset management systems provides the greatest ROI for marketing and communication departments. In such a strictly regulated environment, highly competitive and subject to tremendous pressures to cut costs , the organisation of a company’s digital assets is crucial to obtain savings and produce effective communication actions that offer greater returns.
MK Media: Organise your digital assets to improve processes and cut costs
Cut costs
- Always find your marketing material and keep total control over the approved versions.
- Manage who has access and what material they can see.
- Control the legally authorised versions in each language and for each country.
- Manage the different packaging versions.
- Manage your assets’ copyright.
- Reuse digital assets for different actions or different countries.
Mk Portal: Distribute your digital content to your network, protecting your brand
Improve speed and effectiveness
- Set up a catalogue of pre-approved material accessible by your network.
- Provide adaptations of communication materials to be used in new actions or other countries.
- Offer your network the chance to adapt/personalise their own material for local specific actions while ensuring total security for your brand.
- Protect your brand image, avoiding costly errors
- Distribute new content easily and communicate with your network via a powerful communication tool.
Mk Direct: Get fast results with personalised, multichannel marketing actions
Improve response and results
- Combine your contact database with your library of marketing material.
- Construct segmented or personalised marketing and communication actions easily and quickly.
- Design multichannel campaigns, combining email, printed pieces, mobile communication, etc., to improve client impact and interest.
- Improve response levels from day one and convert your current or potential clients.
- Get better results for each euro invested.