The challenge of creating final artwork between agencies, production and new media

• The marketing department has few resources to adapt the creativity produced by advertising agencies and these do not tend to be very efficient during the pre-media process.
• Some companies have internal graphic design but require support for work “peaks” and sometimes require capacity to handle very large projects over a short period.
• Many creative elements have wide-ranging and complex sources and it’s important to ensure a standardised image and colour.
• The content, colour and pre-production product layout approval process tends to be complex and not particularly efficient.
• The appearance of multiple cross-media output options (iPad, website, smartphone, etc.), as well as print options leads to huge inefficiencies in the marketing department as the content has to be created graphically on numerous occasions. This increases costs and lengthens launch time.

Efficiency and productivity between agencies, production and the marketing department: our differentials

• Own pool of graphic designers with experience in basic design programs (Indesign, Quark, Photoshop, etc.), new media (Apps, xml, etc.) and using the most sophisticated technologies and processes on the market.
• Own IT team supporting final art management processes and error control.
• Rich Media-based digital file management systems to monitor brand image, permanent access and optimisation of use of all assets. Hardware (Mac, servers, etc.) and latest-generation software.
• Own proofreading and correction department which guarantees respect for the integrity of the information supplied by the client.
• 24-hour uninterrupted work which increases our ability to respond to urgent and important projects.
• Use of standard software and equipment which guarantee 100% information transferability.
• Experience in collaborating with agencies, creative studios and multidisciplinary environments.
• Global view of the process from the start of the final artwork, optimising resources and reducing costs without affecting the creativity of the agencies and marketing department and taking advantage of material generated by other countries, markets and departments.