One-to-one multichannel campaign management
Boost the success of your marketing actions with Mk Direct, a platform that allows you to design, run and track personalised cross-media campaigns, increasing the response and conversion rate of your communication actions.
Personalise
- Your campaigns, personalising your message for each target or segmenting it according to any criterion (geographical, client profile, behaviour, preferences, etc.).
- Mk Direct can personalise any element used in your communication: emails, images, URLs, videos, etc.
Impact
- Your potential clients with personalised actions combining a wide range of channels: personalised emails, printed pieces, URLs, text messages, etc.
Convert
- Improve your client response: reaching potential clients via personalised messages and widely used channels (such as Smartphones) means increasing the client response by up to 13 and multiplying your campaign’s success.
Track
- How your campaign is going and the response in real time via a powerful, configurable dashboard.
Features
- Full-service solution for campaign management: design, execution and tracking.
- Easy design of personalisable URLs, emails and images.
- Database integration to generate communication elements with variable, personalised fields.
- Configurable dashboard accessible in real time.
Advantages
- Design and run more appropriate and interesting marketing campaigns and actions for your potential clients, resulting in higher response and conversion rates (sales, loyalty, etc.).
- Better control over how each campaign is run and its response.
- Improve each action’s ROI.