One-to-one multichannel campaign management

Boost the success of your marketing actions with Mk Direct, a platform that allows you to design, run and track personalised cross-media campaigns, increasing the response and conversion rate of your communication actions.

 

Personalise

  • Your campaigns, personalising your message for each target or segmenting it according to any criterion (geographical, client profile, behaviour, preferences, etc.).
  • Mk Direct can personalise any element used in your communication: emails, images, URLs, videos, etc.

Impact

  • Your potential clients with personalised actions combining a wide range of channels: personalised emails, printed pieces, URLs, text messages, etc.

Convert

  • Improve your client response: reaching potential clients via personalised messages and widely used channels (such as Smartphones) means increasing the client response by up to 13 and multiplying your campaign’s success.

Track

  • How your campaign is going and the response in real time via a powerful, configurable dashboard.

Example: campaign for a corporate event invitation

Features

  • Full-service solution for campaign management: design, execution and tracking.
  • Easy design of personalisable URLs, emails and images.
  • Database integration to generate communication elements with variable, personalised fields.
  • Configurable dashboard accessible in real time.

Advantages

  • Design and run more appropriate and interesting marketing campaigns and actions for your potential clients, resulting in higher response and conversion rates (sales, loyalty, etc.).
  • Better control over how each campaign is run and its response.
  • Improve each action’s ROI.